Cian – Before, You Thanked God.
 

Brief:  Establish the brand’s communication platform and highlight its core USP—risk-free real estate.


Insight: I don’t want buying a home to feel like a dangerous adventure.


Idea: Risk-free real estate isn’t a fairy tale—so adventures are over.


Story:  A modern retelling of classic stories where protagonists face real estate troubles. Alice, Robinson Crusoe, an Old Fisherman, and a Neanderthal family all find their housing dilemmas solved with just a few taps on Cian.


Media: TV and OLV.


Results: The platform ranked among the top 7 most popular real estate websites worldwide.

Mimagie Studio 


FRANCE

6 Place du Champ de Mars, Bordeaux


CYPRUS

60, Vasileos Pavlou, Nicosia



hello@mimagie.fr

+33 6 29 94 34 97