Cian – Before, You Thanked God.
Brief: Establish the brand’s communication platform and highlight its core USP—risk-free real estate.
Insight: I don’t want buying a home to feel like a dangerous adventure.
Idea: Risk-free real estate isn’t a fairy tale—so adventures are over.
Story: A modern retelling of classic stories where protagonists face real estate troubles. Alice, Robinson Crusoe, an Old Fisherman, and a Neanderthal family all find their housing dilemmas solved with just a few taps on Cian.
Media: TV and OLV.
Results: The platform ranked among the top 7 most popular real estate websites worldwide.
Mimagie Studio
FRANCE
6 Place du Champ de Mars, Bordeaux
CYPRUS
60, Vasileos Pavlou, Nicosia