Cian – Verification, Taken Too Far.
 

Brief:  Create a viral video.

Idea: The platform’s moderators take listing verification a little too seriously.

Story: A routine property check turns into an unexpected romantic adventure.

Media:  OLV. 

Results: More than 35 million organic views, which led to a 5% increase in app downloads, strengthening the "Real Estate At No Risk" brand communication platform.