Joom – Every Choice Is the Right Choice.
 

Brief: Find a way to showcase dozens of high-quality products and create a global video manifesto as the foundation for hundreds of promo videos.

Insight: Online shopping can be a gamble—you never really know if you’ve made the right choice until the product arrives.

Idea: There’s no wrong choice when you shop on Joom. Every single prop used in the campaign was ordered from Joom.

Story: The vignettes unfold across London, Paris, Madrid, Rome, Berlin, and Moscow, with each city featuring its own unique story. The video brings a social insight to life through the experiences of bold, diverse characters—each with their own background and personal journey.

Localisation: The campaign ran in the UK, France, Germany, Italy, Spain, Denmark, Poland, Israel, and Russia. 

Media:  This video became the foundation for over 600 promo clips on Facebook and Instagram. 

Results: Joom increased sales by 1.5x.