SberAvto – A Finger With Superpowers.
 

Brief: Showcase the functionality of a revolutionary service that allows users to choose, inspect, purchase, and have a car delivered—all remotely.

Insight: Buying a good car has always been a complex quest.

Idea: Now, buying a car is as effortless as moving your finger in the app.

Story: A giant user’s finger selects a car like a toy, drives it to inspection, signs the papers, and delivers it to the buyer’s home.

Media: Two main videos became the foundation for 20 additional clips highlighting various product features. The key visual was widely used across outdoor advertising, posters, and banners.

Results: By the end of the year, the app had been downloaded over 1 million times, making it one of the top 3 most downloaded business apps in Russia (App Annie research).